Event Planning and Entertainment Go Hand in Hand
While your planned show or exhibit is only open for a few hours, that’s not the only chance you have to reach your audience. In fact, the second half of the evening can often be more influential and productive than the actual show itself. It is important to recognize the differences between the two events so you plan accordingly.
Event planning on any scale, whether small or large, requires a certain foundation by the party planner. Make sure you let your attendees know what the party is about, whether it’s to support a cause, to bring more attention to a brand or simply to introduce a new member of your team.
Once you have a party purpose, this will help direct both the event planning and entertainment options. Only invite those guests who will share your enthusiasm about the party’s purpose and who will support the main objective. If the guests have not been vetted, then any potential fundraising or marketing attempts will fall on deaf or uninterested ears. You should also consider the time frame your guests have available and schedule your event accordingly.
Practical and Helpful Tips: Gatherings
One way to get your guests excited about the party is to send them an online invitation with a website link to get more info. It also makes the RSVP process easier because they don’t have to actually mail back a slip of paper.
Pay attention to other events that are occurring at the same time as well, or you may lose guests due to overbooking. If you want to have a successful party, make sure your guests are not already engaged in major events or planning to leave town for vacation at that time.
Short Course on Gatherings – What You Need To Know
Make sure you choose the right location as this can determine how many guests will attend as well. Obviously, if you’re planning an art gallery opening or a brand introduction, it should be a high visibility location that is popular with that particular crowd.
Parking and traffic flow should be part of your considerations so guests can come at will without a lot of hassle. If your event is going to offer valet parking, make sure this is specified on the invitation as well.
Feedback makes future events that much better, so check back with your guests to see what they thought and if anything could have been improved.
You could also mail them a survey to fill out and simply include return postage for their convenience. If the event was too upscale for an after-party survey, just use this technique for smaller events or parties.
Remember your level of responsibility increases as the event planner, especially in terms of accidents or alcohol related issues. Look into an event insurance policy so you’re not personally responsible for any financial damages, in the event something does go wrong. Your insurance representative will also be a good source of information for steps to take in terms of reducing potential accidents.
